Asneh is a Danish luxury fashion brand. All our designs are made of cashmere, silk and other natural fibres. Our products are fall-in-love-pieces of irresistible quality and design. We do not compromise; looking gorgeous and feeling good are mutually imperative for us. We create easy elegance for real life.
The name Asneh means love. We believe that wearing beautiful natural fabrics such as silk and cashmere is to love yourself and to love your body because it is so wonderful to the skin. Asneh is also a reference to our love for nature and the planet. There is good karma in wearing something beautiful that is soft and kind to your skin. After all, what is more positive and captivating than love, kindness and beauty?
“what is more positive and captivating than love, kindness and beauty?”
Our brand was one of the first brands founded with a commitment to solely use natural fibres which are not only superior in terms of quality, but are also biodegradable. The other founding commitment was to only work with people that we know and produce at places that treat employees fairly and just. We strongly believe that the inside is as important as the outside, kindness and respect are vital elements in our business model. We all know that what we wear is a reflection of who we are and our values, but the reverse is also true: we absorb the values of what we wear.
“If we should sum up our brand DNA with one word it would be respect”
If we should sum up our brand DNA with one word it would be respect. Our design philosophy has always been that quality, compassion and responsible behavior towards people and the planet are essentials. – Of course, it doesn’t hurt that our clothes always have an easy elegance to them.
“We like to honour the natural resources, the time and the workmanship behind every item that we make.”
We like to honour the natural resources, the time and the workmanship behind every item that we make.Quality matters, therefore, it is imperative for us to only use the best materials and work with the best producers. We work with smaller production companies that employ highly skilled artisans, which gives us the flexibility to produce unique pieces of high quality.Most of our designs are handmade or hand finished. We often develop our own colours and own prints, as our philosophy is to make beautiful clothes that are for all times and not just of the moment. Our aim is for our clothes to become best friends in your wardrobe, pieces that you can always rely on and wear again and again and again and still look and feel good.
“Our aim is for our clothes to become best friends in your wardrobe, pieces that you can always rely on and wear again and again and again and still look and feel good.”
Behind every Asneh item there is a story, there is a narrative. As a Danish brand every collection is, of course, always imbued with Scandinavian aesthetics but we like to mix this up with inspiration from cosmopolite living, travels, art and literature. The synergy between Scandinavian aesthetics and more colourful elements is a key component in every collection. It’s important to design with meaningfulness and thought, as we live in a world where we need to connect to our feelings and values.
Asneh – Easy Elegance for True Living!