How it all started:
Asneh is a Danish company operating from the
Our business model is simple, open and transparent. By selling our own products directly to you, we have cut out the middle man and can therefore offer you excellent price - quality deals. We believe that our prices should mirror the value of our products, and you will therefore find a big variety in products and prices. Think of natural fibres as precious metals; they have a certain basic value and are all wonderful in their own way, but you would never expect to pay the same price for silver as for high carat gold. Cashmere comes in different grades and that is reflected in our prices; the most expensive products are of such a high quality and fine fibres that every single step of the process is done by hand. On average it takes 3 months to produce a single hand embroidered pashmina, and they are therefore very valuable.
Most people are aware that cashmere is very warm, about 8 times warmer than normal wool, but did you know that it is also comfortable to wear in warmer weather? Due to cashmere’s high moisture content its insulating properties change with the amount of humidity in the air and therefore it is good for wear when it is warmer. Furthermore cashmere is virtually non-allergenic (because it is almost lanolin- and grease-free -0.5%) and it is anti-bacterial. This means that not only is cashmere suitable for quality conscious adults, but also an excellent choice of material for baby clothing and accessories such as blankets.
Pashmina – the king of cashmere
The finest cashmere is what some call pashmina cashmere (pashmina is not a protected name, hence the cheap viscose pashmina that you see in many places) these hair have a diameter between 11 and 14 micron and are produced by goats living in the mountains at an altitude above